DSTRKT had a clear aesthetic but no defined voice. The challenge was creating a deck that communicated luxury and conviction without relying on clichés - and doing it all within an extremely minimal visual system.
We designed a deck rooted in contrast: stark monochrome layouts, and bold type. The result felt more like a lookbook-meets-manifesto than a traditional startup pitch - exactly what the brand needed.
The DSTRKT deck proved that minimal doesn’t mean empty.
With the right pacing, tension, and type, a limited visual palette can deliver maximum impact - and set the tone for a brand that thrives on discipline.
Next projects.
(2016-25©)
