Roleplay had a strong concept but no clear story structure. The deck needed to communicate a brand-new format, establish cultural relevance, and connect with both creators and investors - all without traditional traction.
We built the presentation around rhythm, personality, and vision. Custom slides mixed creator-forward visuals, youth culture cues, and bold editorial type to make the deck feel like a content brand, not a classroom.
The final deck helped Roleplay articulate its mission, sharpen its positioning, and build early momentum with both collaborators and potential partners.
For us, it was a chance to show how pitch decks can feel like scrollable media - not static slides.
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(2016-25©)